Chinese luxury liquor maker Kweichow Moutai <600519.SS> will open a new e-commerce company this year after abruptly shutting its old one, as it pursues a revamp following the arrest of its former chairman.
The company's Moutai liquor is often served at official banquets and business dinners and has seen demand surge as China's burgeoning middle-class gets a taste for pricier drinks. Its fiery Feitian 53 baijiu sells for close to $250 per bottle.
In May of 2019, the company's former chairman Yuan Renguo was dismissed from his posts and expelled from the ruling Communist Party after being accused by the party's graft buster of offences including taking bribes.
Moutai's current chairman, Li Baofang, has launched a package of reforms with a focus on standardizing its extensive network of distributors at a time when demand for the company's liquor exceeds supply.
Local media outlets such as financial magazine Caixin have reported that Moutai's lucrative distribution business had been plagued with graft due to the high returns distributors could get from obtaining a license from the firm.
The company shut its e-commerce platform on 17
th Dec, without giving a reason.
In a meeting with distributors, Li said the company would relaunch a revamped version this year, according to local media such as the state-owned China Securities Journal.
Recent results reports show the liquor maker stopped cooperating with 607 dealers in 2018, and 597 more in the first half of 2019, cutting the total number of dealers to 2,415.
It also established a wholly-owned subsidiary sales office earlier in 2019 to sell directly to customers.
The Shanghai-listed firm has seen its share price almost double this year, making it one of the most expensive companies in China and the world’s most valuable spirits company.
Li said at another event with distributors that sales revenue had reached 100 billion yuan in 2019.
The company expects to sell 34,500 tons of Moutai in 2020, up 11% on 2019, according to a stock market filing.
茅臺(tái)將重組電商公司
中國(guó)奢侈白酒生產(chǎn)商貴州茅臺(tái)<600519.SS>在突然關(guān)閉舊的電子商務(wù)公司后，將在今年重新組建一家新的電子商務(wù)公司。
茅臺(tái)酒經(jīng)常在官方宴會(huì)和商務(wù)晚宴上供應(yīng)，隨著中國(guó)新興中產(chǎn)階級(jí)對(duì)高價(jià)酒品的喜愛(ài)，茅臺(tái)酒需求激增。其53度飛天茅臺(tái)每瓶售價(jià)接近250美元。
去年5月，茅臺(tái)集團(tuán)原董事長(zhǎng)袁仁國(guó)因受賄被免職并開(kāi)除黨籍。茅臺(tái)現(xiàn)任董事長(zhǎng)李寶芳已經(jīng)推出了一攬子改革方案，著眼于在茅臺(tái)酒需求超過(guò)供應(yīng)時(shí)標(biāo)準(zhǔn)化其廣泛的分銷(xiāo)網(wǎng)絡(luò)。
據(jù)當(dāng)?shù)孛襟w報(bào)道，去年茅臺(tái)利潤(rùn)豐厚的分銷(xiāo)業(yè)務(wù)一直受到貪污的困擾，因?yàn)榉咒N(xiāo)商獲得公司的許可證后可以獲得很高的回報(bào)。
2019年12月17日，茅臺(tái)集團(tuán)關(guān)閉了其電子商務(wù)平臺(tái)。隨后在經(jīng)銷(xiāo)商會(huì)議上，李寶芳表示，將在2020年重新組建電子商務(wù)公司。
最近的報(bào)告顯示，茅臺(tái)在2018年停止了與607家經(jīng)銷(xiāo)商的合作，在2019年上半年又停止了597家的合作，使經(jīng)銷(xiāo)商總數(shù)減少到2,415家。
它還在今年早些時(shí)候建立了全資子公司，直接向客戶銷(xiāo)售產(chǎn)品。
茅臺(tái)2019年的股價(jià)幾乎翻了一番，使其成為中國(guó)市值最高的公司之一，也是全球市值最高的烈酒公司。
李寶芳在全國(guó)經(jīng)銷(xiāo)商會(huì)議上宣布，2019年，貴州集團(tuán)銷(xiāo)售收入達(dá)1000億余元。
預(yù)計(jì)2020年度銷(xiāo)售茅臺(tái)酒3.45萬(wàn)噸，相比2019年3.1萬(wàn)噸的銷(xiāo)售計(jì)劃約增加11%。
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