Tonghua is the main production area of mountain wines in China. It has many listed wine companies. Due to epidemic prevention considerations, the wineries has temporarily suspended production.
For the main source of goods has been sent to dealers a year ago, and group purchase and small order sales will be affected. The Tonghua Wine Association revealed that the current wine production companies in the city have stopped production, and the resumption of production has to wait for further instructions from relevant departments. The new round of epidemic will bring some new pressure to the local wine industry.
According to an insider close to Tongtian Liquor (00389.HK), the goods sent to dealers before the Spring Festival have been delivered, but group buying at the end of the year will be affected to a certain extent.
The Spring Festival is the peak period for wine consumption. This is the best time for wine companies to market and brand promotion. The epidemic in early 2020 has had a great impact on the local wine industry in Tonghua. In February 2020, Tongtian Wines stopped work and production, and resumed production after the epidemic eased in March. In the first half of 2020, due to the combined impact of the epidemic and the competition of imported wine, Tongtian Wines achieved sales of 56.008 million RMB, a year-on-year decrease of 66%, and a half-year turnaround and loss of 74.179 million yuan.
編輯：Frida Xu
