It is learned from the Ningxia Culture and Tourism Directors’ Meeting that this year Ningxia will further promote the integration and mutual learning of the cultural tourism industry and the key industries of the autonomous region such as wine and goji berry to seek greater development.
Thanks to the good ecological environment and winery construction, Ningxia Zhihui Yuanshi Winery, located at the foot of Helan Mountain, has gradually developed a new winery leisure tour mode of wine & cultural tourism in addition to the wine brewing and sales industry in recent years. “We currently have winery tours, park tours, wine tasting and other tourism projects.
Last year we received 200,000 tourists.” Yuan Yuan, the person in charge of the winery, told reporters that after tasting wine, many tourists hope to buy products to take home. They developed the official account of the winery and the WeChat store according to the needs of tourists, and their sales revenue doubled year-on-year last year. Such a change allowed Yuan Yuan to see the new potential of winery leisure travel. This year, the winery plans to further enrich the wine tourism project, increase catering, accommodation and other supporting facilities, extend the tourism industry chain, and allow more tourists to stay in the vineyard.
編輯：Frida Xu
