中文字幕网在线_欧美国产一区二区三区_三级av_国产精品免费一区二区_国产2区_日韩精品一区二区三区中文在线

中國酒業新聞網

華夏酒報官方網站

官方
微信
官方
微博
首頁 > English > 正文
Interview: Portuguese wines vying to crack China market
來源:Xinhua  2021-04-09 10:28 作者:
"China is a country in which Portugal wants to continue to invest in terms of promoting its wines and is a place where we place a lot of hope, and that is why we have an ambitious investment plan in this market to try to increase the sale of Portuguese wines," said Frederico Falcao, president of the Board of ViniPortugal.

LISBON, March 15 (Xinhua) -- The agreement signed by China and the European Union (EU) in September 2020 to protect the geographical indications (GIs) of local products directly impacts one of Portugal's most valued specialties -- the red wines from the regions of Porto, Dao, Douro and Alentejo.

The landmark China-EU agreement, which took effect on March 1, protects and guarantees the authenticity of 100 GIs from each side. GI sign is used to show the specific geographical origin of a product and identify its qualities or reputation due to that origin. It is an important type of intellectual property right and a quality guarantee.

As a result of the deal, the total number of EU GIs protected in China increased to 134 while Chinese GIs that are officially protected in the EU were up to 110.

Frederico Falcao, president of the Board of ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry, considers this "long-awaited" agreement "historic," because "China is a strategic market for Portugal."

"China is currently our 16th largest market, but only because business was not good in 2020 due to the pandemic, and our exports declined a lot," he explained in an interview with Xinhua.

A man works at a vineyard in the Alto Douro Wine Region, Portugal, Sept. 7, 2016. (Xinhua/Zhang Liyun)

"China is a country in which Portugal wants to continue to invest in terms of promoting its wines and is a place where we place a lot of hope, and that is why we have an ambitious investment plan in this market to try to increase the sale of Portuguese wines," he said.

According to Falcao, the Portuguese wine industry plans to invest close to half a million euros (600,000 U.S. dollars) in participation in fairs in Shanghai, visits to the market and promotional actions in several cities, including Hong Kong and Macao.

China has been a promising market for Portuguese wines before 2020, Falcao said, "and we hope that 2021 will bring improvements."

In 2019, for example, Portugal exported about 20 million euros worth of wines to China, making it the sector's 13th largest market ahead of traditional trading partners, such as Spain.

"Portuguese wine has become popular in China," he said, where people consider it "not an alcoholic drink but a drink that complements a healthy lifestyle."

"Although we are a very small country, in terms of wine we are the ninth largest exporters in the world. Portugal boasts a wide range of different climates, soils and grape varieties, and therefore each of the country's regions has its unique, flagship wine styles," he told Xinhua.

People pick grapes at a vineyard in the Alto Douro Wine Region, Portugal, Sept. 7, 2016. (Xinhua/Zhang Liyun)

Falcao highlighted Port, a full-bodied sweet red wine made by adding brandy to fermenting wine. It is higher in alcohol content than unfortified wines.

This unique wine "comes from the north-central Douro Valley, one of the world's oldest demarcated wine regions, which produces complex wines "with more structure, more body, more aging potential."

According to Falcao, in China, Port wine "has not yet earned the deserved recognition, and for this reason our exports are still limited."

The Dao region just south of the Douro Valley has a "more continental climate with hot days and cold nights," and the wines produced there are lighter but equally unique, he said.

The southern Alentejo region has a slightly better soil diversity of sand, granite and clay, he said. This region has a growing number of mostly young wineries, but its products already feature high on the list of Portugal's wine exporters.

According to Falcao, most connoisseurs would argue that the Alentejo wines have become the closest competitors to the Douro Valley wines on the Chinese market. (1 euro = 1.19 U.S. dollars)

Photo taken on Sept. 19, 2017 shows the wine cellar of Joao Portugal Ramos winery at Estremoz town in Alentejo area, central Portugal. (Xinhua/Zhang Liyun) 

編輯:Frida Xu
相關新聞
  • 暫無數據。。。
總排行
月排行

—— 融媒體矩陣 ——

主站蜘蛛池模板: 好看的电影网站亚洲一区 | 欧美精品在线视频 | 中文字幕第四页 | 免费在线一级毛片 | 成人毛片在线观看 | 欧美在线观看成人高清视频 | 欧美 韩国 精品 另类 综合 | 亚洲第八页| 精品欧美一区二区三区在线 | 国内精品伊人久久久久 | 亚洲一二三区视频 | 二区视频 | 亚欧在线 | 91视频一区二区三区 | 欧美日韩国产高清一区二区三区 | 国产成人精品免费视频大全可播放的 | 亚洲一级二级 | 国产在线a| 91欧美亚洲 | 亚洲免费网站观看视频 | 日韩精品一区二区三区毛片 | 日皮影院| 快播电影网日韩新片 | 国产黑色丝袜一区在线 | 在线观看欧美国产 | 日韩精品一区在线观看 | 国产大片91精品免费观看不卡 | 欧美日韩中文字幕在线 | 一区二区视频 | 黄色毛片免费在线观看 | 亚洲欧美视屏 | 亚洲一区二区欧美 | 99久久99这里只有免费的精品 | 国产精品毛片va一区二区三区 | 日韩成人国产精品视频 | 在线h片 | 久久综合精品国产一区二区三区无 | 成人看免费一级毛片 | 国产免费一区二区三区 | 久久成人国产精品免费 | 国产一级自拍 |