Viña Concha y Toro took another step in its roadmap with the launch of two key initiatives for its commercial strategy in the Asian market. VCT China (Gan Lu Wine Trading), the company’s sales office in Shanghai, has become a distribution subsidiary, joining Viña Concha y Toro’s network of global offices.
“China is a key market for our commercial strategy, and as such, incorporating this office was the next step in our plan. Our network of offices—nine globally, including offices in the United Kingdom, Brazil and Nordic countries—have performed strongly, and have been key to the outstanding results in those markets, where proximity to our customers has been a major strength. We are convinced that establishing direct distribution will be a decisive factor for our growth in China”, said Cristián López, Viña Concha y Toro’s Corporate Export Director.
The company has been selling its brands in China for more than two decades, and inaugurated its sales office in Shanghai in 2013. For years, it has led sales in China and the Casillero del Diablo and Concha y Toro brands are among the top ten most recognized in the country. “We know the market very well, and we want to increase our presence in order to be closer to our Chinese consumers”, said López.
編輯：Frida Xu
