中文字幕网在线_欧美国产一区二区三区_三级av_国产精品免费一区二区_国产2区_日韩精品一区二区三区中文在线

中國酒業新聞網

華夏酒報官方網站

官方
微信
官方
微博
首頁 > English > 正文
Generation Z helping drive nation's consumption boom
來源:China Daily  2021-09-08 17:47 作者:

Group's monthly disposable income nearly 50 percent higher than average

As consumption is set to drive China's economic growth in the coming decade, discussions abound as to what will characterize the next generation of shoppers.

Widely known as Generation Z, the age group tends to embrace cost-effective local brands incubated from online channels, yet does not hesitate to splurge thousands of yuan tipping a favorite livestreaming host.

Guotai Junan Securities, a leading Chinese brokerage, identifies Gen Z as those born between 1995 and 2009.

This demographic, roughly 264 million strong, represents 19 percent of China's population.

A white paper on Gen Z's purchasing power cited by Guotai Junan found that their monthly disposable income reached 3,500 yuan ($544), which was nearly 50 percent higher than the national average.

It also said around 8 percent of the surveyed Gen Z population said they possess at least one bag from luxury brand Hermes, while that number was merely 2 percent among those born before 1995.

Rising patriotism, together with a propensity to purchase through digital means, has contributed to the stellar rise of several local brands with an extensive online presence.

These have given rise to the likes of cheese-topped tea HeyTea to icecream maker Zhongxuegao.

CBN Data, a Shanghai-based consultancy, said in a report that younger women are increasingly shopping mainly to suit their own needs.

This is evidenced by the increasing allure of bold colors for lipsticks, the choice of cotton as the most preferred material for clothing, as well as the rise in nutritious snacks containing probiotics, dietary fiber with low calories.

For instance, Yuanqi Senlin-a sugar-free sparkling drink brand, has rolled out 32 new products just five years after debuting its first product.

The firm has become a favorite among private equity investors in recent years, thanks to its "zero sugar", "zero fat" and "low calorie" ready-to-drink products, including fruit-flavored teas, milk teas and sparkling water, as key young consumers become more health-conscious.

"We release new products every three months on average, because that constant variety is what Gen Z-our core customers-aspire to," said Zong Hao, the company's vice-president.

"The younger generation doesn't want to be easily defined, propelling us to keep a wide portfolio in beverage types and flavors," he said, noting the company is on course to complete a plant expansion project in Anhui province to beef up production.

Their craving for exclusive experiences and crossover products is propelling retailers like Freshippo to come up with exquisite culinary offerings.

By teaming up with traditional distiller Shanghai Jinfeng Wine, the online-to-offline retail chain of Alibaba Group is releasing more than 60 new products featuring the blending of time-honored brands with popular cuisines.

"We really want to bring old-time memories to local diners, offering them a taste of innovative dishes," said Chen Meijun, Freshippo Shanghai's manager for catering and 3R, which stands for the company's pledge to offer "Ready to cook, Ready to heat and Ready to eat "offerings.

Freshippo uses rice liquor as an ingredient to produce a chocolate cake, a honey cake and a traditional Chinese-style pastry.

Buzz words and trending topics help influence the decision-making processes of purchases.

Xiaohongshu, a social networking site with 100 million daily active users, has become an orchestra baton guiding Gen Z when they search for dining options or travel destinations.

During the five-day May Day holiday ended May 5, camping has ascended to become the new go-to activity among shoppers, with searches of the word jumping 2.3 times compared with a year ago.

Changsha, Hunan province, gained particular traction during the vacation, as many young users shared notes-essentially video or photo posts uploaded by users-on the site, providing travel recommendations through vivid storytelling.


編輯:Frida Xu
相關新聞
  • 暫無數據。。。
總排行
月排行

—— 融媒體矩陣 ——

主站蜘蛛池模板: 91久久偷偷看嫩草影院无费 | 另类区| 一区二区三区日韩 | 日韩一区二区视频 | 精品亚洲性xxx久久久 | 国模双双大尺度炮交g0go | 国产在线精品一区二区 | 午夜日本一区二区三区 | 国产a免费视频 | 欧美高清在线精品一区二区不卡 | 国产精品免费视频网站 | 日韩国产欧美视频 | 日韩亚洲欧美在线爱色 | 日韩欧美一区二区三区在线播放 | 日韩欧美国产精品第一页不卡 | 精品国产一区二区三区在线观看 | 国产在线成人一区二区 | 欧美精品亚洲精品 | 国产v片在线观看 | 欧美日韩国产色 | 国产高清视频在线 | 免费大黄网站 | 在线一区二区三区 | 就爱啪啪网站 | 久久久久亚洲精品成人网小说 | 成人亚洲国产综合精品91 | 亚洲第一区在线观看 | 69天堂网在线视频精品 | 在线观看免费精品国自产 | 精品国产欧美一区二区三区成人 | 黄色成人在线 | 国产高清在线精品一区二区三区 | 久久99精品国产99久久 | 福利片一区二区 | 毛片免费网 | 一区二区三区视频 | 俄罗斯女人禽交zozo | 亚洲精品综合久久中文字幕 | 国产欧美日 | 亚洲福利在线观看 | 国产精品久久久久久久久99热 |