中文字幕网在线_欧美国产一区二区三区_三级av_国产精品免费一区二区_国产2区_日韩精品一区二区三区中文在线

中國酒業新聞網

華夏酒報官方網站

官方
微信
官方
微博
首頁 > English > 正文
short video channels become main source of learning wine information
來源:  2022-01-06 18:33 作者:

From the perspective of Chinese netizens’ understanding of wine information channels in 2021, short video channels (Tik Tok, Kuaishou, Weishi, etc.), introductions by relatives and friends, traditional advertising channels (TV/elevator/store advertisements, etc.), and content sharing platforms (Xiaohongshu) , Zhihu, Weibo, etc.) are the main channels for netizens to learun about wine information, accounting for 48.0%, 45.3%, 42.3% and 42.1% respectively. Besides, wine events/exhibitions and books are also important channels for netizens to understand wine information, accounting for 33.9% and 12.2% respectively.

 

 In fact, traditional wines have the image of "light luxury", and they have a natural sense of distance from young people. With the popularity of the low-alcohol drinking in recent years, the average drinking age of Chinese consumers has further decreased, and more and more young people are becoming the backbone of alcohol consumption. Wine brands use new media platforms for marketing through short video contests, graphic cursive lists, live broadcasts and other forms, which conform to the media usage habits of young people, thus strengthening the reach of young groups in wine brand communication and cultural communication. The effect has effectively tapped potential consumers and further promoted the development of China’s wine industry.


編輯:Frida Xu
相關新聞
  • 暫無數據。。。
總排行
月排行

—— 融媒體矩陣 ——

主站蜘蛛池模板: 精品国产a | 欧美人伦 | 欧美成人免费xxx大片 | 欧美第一精品 | 毛片综合 | 亚洲伊人久久综合一区二区 | 97久久综合区小说区图片专区 | 欧美性猛交一区二区三区精品 | 亚洲欧美日韩国产 | 欧洲高清一区二区三区试看 | 国产亚洲欧美精品久久久 | 国产一区二区久久久 | 国产aⅴ一区二区三区 | 精品欧美视频 | 欧美人与禽x0x0牲伦交 | 国内精品伊人久久久影视 | 国内精品伊人久久久久 | 在线观看国产亚洲 | 日本a中文字幕 | 欧美日韩亚洲无线码在线观看 | 国产欧美另类第一页 | 波多野结衣网站 | 热@国产 | 国产亚洲欧美一区二区 | 久久大陆 | 亚洲欧美日韩天堂 | 亚洲 自拍 另类 欧美 综合 | 久久a毛片 | 黄色二级毛片 | 国产a精品| 久久久不卡国产精品一区二区 | 国产欧美日韩精品第二区 | 在线观看网站国产 | 99精品国产成人一区二区 | 亚洲欧美国产精品专区久久 | 一区二区成人国产精品 | 欧美日韩国产高清一区二区三区 | 日韩欧美精品 | 国产成人精品一区二区三区 | 在线免费观看国产精品 | 欧美a色爱欧美综合v |