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The recover of Chinese wine seems to be faster than imported wine. During the 2022 Spring Festival, the Chinese wines outperformed imported wines.

"Sales in 2021 double from the previous year." Said Zhang yanzhi, owner of Xige Winery in Ningxia, “Sales are growing at an obvious rate, and the same in e-commerce channels. After entering January 2022, JD.com’s flagship store saw a significant increase in sales, which shows that consumers are already selectively and purposefully stocking up on wine for the Spring Festival.

Ma Xinfeng, sales director of Beijing Longhui Winery Co., Ltd., also said that in 2021, Longhui wine will increase by 20% over the same period of the previous year, and revenue from major customers and new channels is growing rapidly.

By contrast, the days of imported wine seem a little harder. Several wine merchants said that the sales of imported wines in 2021 will still decline compared with the same period of the previous year. According to data from Customs of China, from January to November 2021, China's wine imports totaled 388.63 million liters, a cumulative decrease of -0.3% over the same period of the previous year, and the total amount was 9,873.54 million yuan, a cumulative decrease of 13.7% over the same period of the previous year.

Ms. Zhao, who has been engaged in wine sales in Beijing for many years, said that in 2021, the imported wine business she represents has been declining, but the Chinese wine business has grown significantly, and some customers are no longer "rejected" from trying Chinese wine.

It is worth noting that the changes in this round of Chinese wines are related to, on the one hand, the domestic wine industry has experienced major industry adjustments and overall quality improvement in recent years; on the other hand, under the epidemic, imported wines have also been affected to some extent; The rise of “national tide” has also boosted the development of Chinese wine.