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On August 9, the third "World Liquor Festival" was held in nearly 30 cities around the world, from Beijing in the northern hemisphere to Buenos Aires, the capital of Argentina in the southern hemisphere, to Los Angeles in the United States, London in the United Kingdom, Milan in Italy, and Melbourne in Australia, etc.

The bars, restaurants and hotels in these cities that participate in the celebration of the "World Baijiu Day" focus on baijiu by using baijiu as a base to prepare various cocktails, pairing Baijiu with food, as well as holdingtasting events, etc , to maket consumers appreciate a variety of different types of baijiu.

Statistics shows that the annual sales volume of baijiu exceeds 10 billion bottles. This huge number makes baijiu the most popular spirit in the world, but it is mostly limited to China, because the vast majority of baijiu is consumed domestically , but little known out of China.

Founder of "World Baijiu Festival". Jim Boyce is a Canadian who has lived in Beijing since 2004. He owns three websites: www.worldbaijiuday.com, www.grapewallofchina.com (about wine) and www. .beijingboyce.com (about Beijing nightlife). He is a staff writer for The Wall Street Journal, China Daily, South China Morning Post, Wine Review (RVF) and Wine Enthusiast. He also serves as a consultant to the Grape and Flower Industry Development Bureau of Ningxia Hui Autonomous Region, providing consulting services for the promotion of Ningxia wines.