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The wine market in China has seen a surge in activity in early 2023. Cult Wines’first quarter trade sales in Greater China are on pace to reach the highest quarterly total since before the pandemic (Q1 2020) despite the lunar new year holiday interrupting business in January. The February pace is on track to set a new all-time monthly record for the region.

The data showed Cult Wines’ first quarter trade sales in Greater China were on track to reach the highest quarterly total since before the pandemic, at ￡2.6m, which it attributed to the end of zero-COVID policies as well as high savings rates.

The rising demand wasn’t just confined to one region either, it noted, with Bordeaux to Chilean picked out as beneficiaries.

The resurgence of China came in addition to “better-than-expected economic sentiment in Western economies”, it added, reversing the 0.52% dip suffered by the January blues, by rising 0.77%.