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Penfolds and COFCO W&W International Co., Ltd. jointly released 2021 “One by Penfolds” on 108^th China Food and Drinks Fair in Chengdu.

 Penfolds has also signed a long-term strategic cooperation agreement with COFCO W&W, which will become the exclusive importer of 2021 “One by Penfolds”, a red wine blend made in Ningxia, China.

 The ceremony was witnessed by the Wine Branch of China Wine Association, the Management Committee of Ningxia Helan Foothill Wine Industry Park and representatives of China National Food Industry Association. It also marked that wines from China's wine regions are increasingly recognized by the wine industry and even international brands.

 Since 2015, Penfolds has entered into a long-term strategic partnership with COFCO W&W, in which COFCO W&W became the exclusive agent of Penfolds Max's.

 "The 2021 “One by Penfolds” is sourced and produced in Ningxia, one of China's most famous fine wine regions. The Penfolds team works closely with local growers and producers, and this continuous learning and engagement with local communities in China, including Ningxia, is a reflection of Penfolds' deep China affinity." Said Wu Mingfeng, Penfolds' general manager for sales in Greater China.