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ASC Fine Wines, a wine importer and distributor in Mainland China, Hong Kong, and Macau, has announced the return of its ASC World Wine Tour, which showcases exceptional wines from around the world.

This year’s event is particularly special, being the first show following significant disruptions due to the COVID-19 pandemic.

The event is scheduled to take place at the JW Marriott Hong Kong on 17 October.

ASC World Wine Tour was originally launched in 2009, and was conceived with the primary objective of bringing wines from ASC’s global portfolio to the wine trade and discerning consumers in Hong Kong.

Much of its success is owed to the support of JW Marriott Hong Kong, the event’s permanent partner, which provides its lobby lounge and service for the annual occasion.

This year, ASC World Wine Tour comprises of seminars and wine tasting tailored for the wine trade in the afternoon, becoming accessible to the general public in the evening.

Makoto Nagae, CEO of ASC Fine Wines, said of the upcoming event: “The past few years have presented unparalleled challenges to the world, marked by city lockdowns, travel restrictions, and social distancing. Thankfully, life is returning to normal. It is the opportune moment for the world to rebound from the pandemic, and for individuals to reconnect.

“ASC’s corporate mission is ‘Connecting people and inspiring delightful moments with wine.’ We anticipate that the brilliance of our high-quality wines and professional service will contribute to the reinvigoration of the wine market in Hong Kong and beyond.”