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On April 13, 2024, during the fourth China International Consumer Goods Expo Ding Xiongjun, chairman of Kweichow Moutai, said in an interview with reporters that Moutai's performance this year has great potential.

Ding Xiongjun spoke at the launch ceremony of the global consumer Innovation series activities and said: "China's fine products and the world's common beauty, need to continue to 'go out' through the sea trade, Moutai Group has formed a liquor, wine, fruit wine export product matrix, products sold to 64 countries and regions around the world, the China-Eu Geographical indication Protection and Cooperation Agreement and the China-Thailand '3+3' mutual recognition and mutual protection products List."

Talking about the export performance, he said: "Our exports in 2023 exceeded 4.3 billion yuan, accounting for 77 percent of China's liquor exports."

Since Moutai has partnered with coffee brand Luckin to launch the sauce-flavored latte, it is speculated that Moutai is pushing for younger consumers.

"All ages are our customers. There are some products aimed at young people, but under the age of 18, it is legally prohibited." Ding Xiongjun said in an interview with reporters.

He emphasized the power of Chinese culture to brand development at the consumer Expo.

The heavy culture carried in China's fine products can share the beauty with the world. Chinese culture has a long history, rich connotation and far-reaching influence, and it is brimming with vitality of The Times through continuous inheritance.