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Wine Australia led the Australian contingent of 63 wineries from 31 wine regions to Hong Kong last week for Vinexpo Asia, the leading trade exhibition for wine and spirits professionals in the region. 

Vinexpo Asia 2024 brought together more than 14,000 trade visitors from 60 countries, who had the opportunity to engage with exhibitors from around the world over three days. 

The Australian Wine Pavilion is a firm fixture at the event and offers a vital opportunity for wine producers to showcase their brands to the most influential buyers, importers, distributors, producers, sommeliers, and merchants from around the world,   

Wine Australia General Manager, Marketing, Paul Turale said the activities around the pavilion supported Australian wineries to build connections to help unlock the growing opportunities across markets in Asia.

“In-person connections are so important for our sector and it’s been heartening to see such a strong interest from the trade in the diversity and quality of Australian wine over the three days,” he said. 

“There is a real sense of optimism about the opportunities for Australian wine in Asia – it’s a hopeful and exciting time for Australian wine producers.” 

Mr Turale said the new Australian Wine national branding was also previewed at Vinexpo.  

“The national brand encapsulates the adventure and diversity of Australian winemaking and it was great to see this applied across the pavilion and in supporting regional and wine brand assets at Vinexpo,” he said.