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The return of zero-tariff Australian wine, the Chinese wine market has changed dramatically. Domestic and foreign wine enterprises are moving from competition to competition

In 2023, the lagging domestic wine has come out of the trough. China produces more wine than it imports. Industry statistics show that the national winemaking wine industry has completed a total production of 300,000 million liters of wine, an increase of about 3%. According to customs statistics, less than 250,000 litres of wine were imported last year. On May 3, the 21st Century Business Herald reporter saw a Moutai wine store in Liangping District, Chongqing, and the store was fully equipped with Penfos series. The boss who came back from Shenzhen told reporters that there was Maotai brand endorsement, and the sales of domestic wine in the store had long exceeded imported wine.

The output of wine enterprises above designated size finally stopped falling and rebounded. According to the data released by the National Bureau of Statistics, last year, the company achieved wine production of 143,000 million liters, an increase of nearly 3%, ending the history of wine production in the company for seven consecutive years.

The unit price of domestic wine has risen, far exceeding the level of 2019 before the epidemic. In 2022, it can be calculated from the revised production and sales revenue of the Bureau of Statistics that the average unit price of domestic wine is 46 yuan/liter. In the implementation of the "double reverse" investigation, the Ministry of Commerce found that from 2015 to 2019, the price of similar domestic wine products was more than 30 yuan/liter.

Look at the changes in the enterprise. The performance of listed companies is generally good. According to the published annual reports, two of the nine listed companies with wine business or wine as their main business have turned a loss, namely Grace Wines (8146.HK) and Citic Nianya. ST Mogao reduce losses. Changyu Shares, Dynasty Wine industry, Tongtian wine industry three revenue, net profit double growth. Among them, the leading enterprise Changyu shares returned to revenue of 4 billion yuan last year, an increase of nearly 12%, and the net profit attributable to shareholders of listed companies was 530 million yuan, an increase of 24%.

Compared with last year's domestic wine production and efficiency began to recover, the imported wine market is still falling in the same period.