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On November 19th, the new product conference of “the night of the Lai Lai” Brand was held in Qionglai Lai Distillery. During the conference, the brands "Lai Lai State" and "Lai Lai State" Single malt whisky Genesis version, the brand "Benefi" and Benefi Single Blended Whisky Genesis version were launched.

It is reported that the circulation product series corresponding to the "Lai Zhou" brand and "Benefi" brand will be successively released from the first quarter of 2025 and presented in a diversified combination form. Besides, Lai Zhou Liquor Cultural Experience Center was also unveiled for the first time on the same day, which also means that the first whisky tourism experience center in China was officially established in Qionglai, covering an area of 150,000 square meters, which will become an important venue for domestic whisky consumption cultivation and cultural dissemination.